A step-by-step guide to crafting the perfect store name

deciding on a business name is vital

Choosing the right name for your store is a vital step in establishing a strong brand identity. It’s the first impression customers will have, and it sets the tone for their entire shopping experience. In this guide, we’ll walk you through the process of crafting the perfect store name that speaks to your target audience […]

Winning R50,000 is easier than you think!

Black Friday 2023 is just around the corner, and the excitement is building. Bob Shop is ready to play its part in making this the biggest and best South African shopping event of the year. What South Africans can expect this Black Friday As South Africa gears up for Black Friday, consumers will be looking […]

Bob Group’s Everything Ecommerce extravaganza: A comprehensive event recap

Everything Ecommerce is an event series hosted by Bob Group, designed to provide ecommerce merchants with invaluable networking and learning opportunities. This event is designed to be both educational and inspirational, offering merchants an incredible opportunity to connect with esteemed local ecommerce experts and ambitious entrepreneurs. Our debut event took place at the Bob Group […]

How to choose a product that meets market needs

choosing the right product is crucial for your business

Choosing the right product is crucial for business success. It’s not just about having a great idea; it’s about ensuring that your product fulfills a genuine need in the market. This process requires careful research, a deep understanding of your target audience, and a willingness to adapt. In this guide, we’ll walk you through the […]

Insights and highlights from Ecommerce Live 2023

The team at Ecommerce Live 2023 sharing insights into ecommerce trends

The bustling halls of Ecommerce Live 2023 echoed with the excitement and anticipation of ecommerce enthusiasts, merchants, and industry experts from across South Africa. This year’s event was held on Tuesday, 12 September 2023 at the Sandton Convention Centre. It brought together a diverse range of speakers and ecommerce experts, providing invaluable insights and trends […]

Cracking the code: What to look out for in your next tech job

If you’re in tech or looking to jump in, what should you look for in a potential employer? You’d probably want fun and challenging tasks and feel like you’re making an impact. Plus, being recognised always feels great. Especially in a place that really values tech geeks like us! One of the most satisfying aspects […]

Strategies for shipping: A guide for ecommerce merchants

We’ve all been there. A new customer finds something they like on your online store, adds it to their cart, and then they see the shipping costs. Suddenly, the purchase they thought was a good deal doesn’t seem so appealing anymore. Shipping is a crucial aspect of ecommerce that can have a significant impact at […]