Bob Go’s strong revenue growth signals continued innovation in ecommerce logistics

Bob Go, the smart shipping and order management solution for South African online merchants and part of Bob, a South African ecommerce and fintech company, is demonstrating significant strength in the ecommerce sector. The service has achieved a 30% year-on-year revenue growth, reflecting its role as a key logistics optimiser for small and medium-sized enterprises (SMEs) across the country.

This strong performance is supported by Bob Go’s integration into Bob’s broader ecommerce and logistics ecosystem. As a courier aggregator and optimiser, Bob Go provides accessible and efficient tools for SMEs to streamline their logistics, driving their own growth in South Africa’s expanding digital economy. The company has seen steady growth in its unique shipping accounts and strong account retention from its acquired customer base.

Looking ahead, Bob Go is set for further innovation, with a significant upcoming milestone being the launch of the Bob Go app. This new app will open up consumer-facing locker shipments through the Bob Box network for the first time, positioning Bob Go as a direct channel for public users. Jaco Roux, Bob Go’s Head of Product, explains: “Our upcoming Bob Go app is a significant innovation that will allow us to directly offer consumers the best courier prices for their parcels, while providing seamless new features like locker-to-locker, door-to-locker, and locker-to-door shipping. It’s about broadening our platform’s appeal and simplifying delivery for everyone.”

In the ecommerce market in South Africa, supporting SMEs remains central to Bob Go’s mission. The company is committed to continuous innovation and product development to ensure its offerings meet evolving market needs. To maintain efficiency and extend market leadership, Bob Go is accelerating its investment in automation and innovative tools for small parcel shipment improvements. This strategic focus helps to avoid scaling operational costs linearly with growth and aims to drive accountability and enhance service reliability.